Roblox may not be as famous a children’s game as Fortnite or Minecraft, but it recently announced that it has more than 100 million active monthly players.

But increasingly, engines like Unity are capable of accomplishing similar feats: games are getting easier to build. It’s now possible that savvy entrepreneurs could build a platform like Roblox, without building an entire game engine.

It’s not a single game, but rather a collection of more than 50m games, all created by its community of players. The simplest comparison is to YouTube: a huge library of “user-generated content”, but in this case the content is games rather than videos.

For entrepreneurs interested in creating new platforms or portals Roblox’s success as a combined game engine and self-contained platform also shows that opportunities still exist — if you have the patience to wait for them to mature.

It took Roblox 15 years to grow to its current point. But most of that growth is recent: as seen in the chart above, Roblox experienced 10x growth in about 3 years, from 9 million users in February 2016 to 100 million in August 2019.

Anyone can make a game (or “experience” – they can simply be virtual spaces) for Roblox by downloading its separate Roblox Studio software. The company says that it has more than 2 million “creators” – so around 2% of its players – with the most popular games being played by up to 100,000 people simultaneously.

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